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About us

Visit our interactive timeline to follow our development and take a peek at what's ahead.

In the beginning

While finishing his final year at Towson University, Baltimore, USA, John Ferber began designing an interactive, multi-player online video game. He faced one significant hurdle, however: how to make money on a shareware product.

The solution he created was a technology that could track how many people viewed advertisements embedded in the game - a revolutionary idea that would give advertisers unprecedented power to deliver and track response to interactive advertising campaigns.

John's entrepreneurial-minded brother Scott, who at the time was a business manager at Capital One Financial Corporation realised that "if we could pull together a network of Internet sites, we could provide risk-free marketing for advertisers and guaranteed payments to publishers," recalls Scott. "We would pay the publisher every time we showed an ad, and we would get paid every time advertisers got a customer."

This vision leveraged John's ad-serving software and Scott's mathematical background in optimisation to create technology that would allow advertisers to plan, place, track and adjust ad campaigns in real-time. From the creation of this technology and the joining of Scott and John's complementary talents, Advertising.com was born.

Solid from the start

The company's early days focused on building a network infrastructure and obtaining its first clients. The small team of employees worked long hours cramped in a hot townhouse outside Baltimore. In 1999, the company received its first significant financing and by 2000 had grown to 100 employees in two offices.

Thanks to its vast advertising network, exclusive innovative technologies and proven profitability, Advertising.com was able to weather the dotcom bust, continuing to raise financing and grow during 2000.

Although it shared a lean 2001 with the rest of the economy, revenue increased in 2002, whilst the advertising industry was suppressed and dotcoms remained out of favour.

Today, Advertising.com operates the industry's largest advertising network and continues to enjoy incremental quarter-over-quarter revenue growth.

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